Riding on the crest of change: ViewSat at AfricaCom
Following on from successful exhibitions around the world during 2013, including appearances at SATCOM, CABSAT and NAB Show Conference, ViewSat was delighted to return to Sub-Saharan Africa when exhibiting at AfricaCom last month.
AfricaCom took place at the CTICC in Cape Town, South Africa between the 12th and 14th of November and was a great platform for ViewSat to set itself apart as a broadcast specialist among digital communications exhibitors. The event allowed ViewSat to discuss its new and existing services in the region to a new group of consumers, with great success.
Awaes Jaswal, CEO of ViewSat, accompanied by Safia Rana, Head of Sales and Marketing and Didier Nyembo, ViewSat’s Sales Manager for Eastern and South Africa, all used the exhibition to connect with new and established clients. The company also ran a highly successful promotion at the event, resulting in a number of lucky contacts walking away with luxurious Hotel Chocolat treats.
Awaes comments, “It’s an exciting time for ViewSat, expanding into North America whilst strengthening our African offering all the time. As this region continues to change and develop constantly, it’s important for us to get feedback from our customers first hand, keeping the personal relationship with existing and potential clients in key areas.”